The “Medical Knowledge Advertising Platform” assists the pharmaceutical and healthcare industry to optimize and target their marketing and advertising campaigns and reach well defined audiences. Sponsored Links and “medical concept advertising” can be specified as per the following criteria and combinations of criteria.
Per disease class or specific diseases and disorders.
Per patient profile (e.g. child, adolescent, male, female, elderly, overweight, obese, severely obese, etc.)
Per case-disease and medical process (e.g. symptoms, diagnosis, treatment, medication, tracking, outsome assessment, guidelines, alternative medicine, etc.)
